I have to post my reply in this one as well since there are two threads. People are missing the concept.
Its the concept that makes this video EPIC. No it doesnt do the song justice, and they might just release a different video for it in the future, but they have made plenty of top notch videos in the past and everyone makes videos for there music even facebook artists, youtube artists to mainstream. BUT NO ONE HAS EVER DONE THIS. To say Facebook pays LP for this is just stupid, the record label was against the idea, they did it because it was there GENIUS CONCEPT, and it makes every single video different. THe concept is brilliant and might start an entire new breed of music videos. Facebook is a tool used by millions of fans of artists, to bring them into your music and video, is beyond words and genius PERIOD. Take this video with a grain of salt, it is like the first automobile made, great genius idea, but its the first time ever, so a little bumpy and rough to ride, but when your done its still amazing that you just drove the car and were inside it.